Business Growth Specialists

The Maestros have done it again ...

Posted: Friday January 29, 2010 by Paul

At 6-o-clock on Wednesday evening I sat down in front of my Mac and watched Apple unveil their latest device on the outside world via a live blog.

Sad, I know, but WOW what a masterpiece, and I’m NOT talking about the iPad.
The event lasted 90 minutes but there was only two and a half minutes about the technology.  Over 95% of the presentation was dedicated to the user  through showing the  experience of  Browsing the internet, email, viewing photos and movies, listening to music, playing games and reading eBooks.

Apple did it with the iPod and the iPhone and now they have everything in place to transform the market with this device.  It’s not about the technology, although that’s extremely sexy.

What about the market they are launching the device into?   It’s very competitive with some major players – Hewlett Packard, Microsoft, Google and Amazon amongst the big boys.  However, Apple have over 75 million users of iPod and over 20 Million iPhone users for a start.  They have 125 million accounts on their iTunes, Apps Store and iBookstore, with all the credit card details of their customers, all enabled for one-click shopping, and they have already purchased over 12 billion items.  They have been able to hit very aggressive price targets, which is so rare for an innovative product, but the key is that through the stores they will continue to get their growing customer base to purchase more music and videos, more applications and more books, I also wonder how many will also go back to purchase a Mac when they are looking to buy their next PC.  All in all, they are extremely well placed to sell the device as they can sell it to their existing customers especially as it isn’t just an “I want one of those” items it’s a sexy “I MUST HAVE one of those” which will attract a whole new customer base.

Apple have become the masters of developing and launching sexy products, because they have clearly identified their market and build and positioned the great product to WIN.

I strongly urge you to go the Apple website at http://www.apple.com and watch the maestro Steve Jobs in the keynote launch, and then watch the ad.  Yes, admire the product, because it’s going to be a winner but really learn from the masters on how to launch, market and sell.

And, YES I have already sent my letter to Santa for next Christmas.