Competition in the Market

Market liberalisation of the Legal Services Sector will be here in October 2011 - new market entrants from big brands like the Co-op and DAS through new routes to market (online services etc).

While many law firms see this as a threat there are also real opportunities for innovative law firms to consolidate their reputation and established branding by utilising their existing client base, i.e. focusing on their established legal expertise and local knowledge, by using good reviews from existing clients to spread the word and 'selling' more using their client database.

Compliance

There are also new regulations coming in at the same time. SRA Regulations will require law firms to improve their client feedback processes amongst other things. 

Client surveys as a business development tool

• bring in new clients and
• new revenue and
• client suggestions can improve services.

Develop Word of Mouth

Most people turn to friends, colleagues, relatives to ask for recommendations when looking for a solicitor. 

Concentrate on your core business

Even if you are already running your own client surveys and feedback is this the best way to do it? Often, this means that it is not done properly because of, for example,

• time constraints or
• not asking the right questions.